Print:

• “Kremenchuts’kyy Telegraf” Kremenchuk, (Poltava oblast) www.telegraf.in.ua
• “Melitopolskie Vedomosti”, Melitopol (Zaporizhzhia oblast) www.mv.org.ua  
• “Sobytie”, Dniprozderzhinsk (Dnipropetrovs’k oblast) www.sobitie.com.ua

Broadcast:

• TV station “Union”, Makiivka (Donetsk Oblast)
• Radio Station “Radio Mix” Dnipropetrovs’k www.rmix.dp.ua

Kremenchuts’kyy Telegraf (www.telegraf.in.ua) is a 28-page weekly newspaper located in Kremenchuk (Poltava oblast).

Kremenchuts’kyy Telegraf is a part of the media holding - publishing house “Privatna gazeta”. The publishing house has three publications with total circulation of 52,000 copies. In addition to three newspapers, the publishing house has its own advanced distribution system “Private delivery" and owns 11 kiosks in the city and operates advertising agency. The publishing house has 70 % of advertising market of the region.

“Kremenchuts’kyy Telegraf” is social-political weekly newspaper (published every Thursday). The private newspaper was launched in September 1998. The newspaper focuses on local news coverage, providing readers with up-to-date information about local developments, such as: local and national news and analysis, TV program information, crosswords puzzles, classifieds, and humor. Circulation is 16.000 with readership scale – 56,250 readers. Profit rates: 55 % from advertising; 45 % sales; 4 % of the circulation is done via subscription. Newspaper is published in Ukrainian and Russian languages (85%:15%).

US Partnership expectations: establish long-term relationships with local US newspaper and develop a set of trainings devoted to improvement of professional journalism standards, enhance newsroom management system and HR approaches, develop a long-term strategy for market expansion.

“MelitopolskieVedomosti” (www.mv.org.ua) is a bi-weekly newspaper in Melitopol (Zaporizhzhia oblast).

“Melitopolskie Vedomosti” is a part of the media holding “MV” that publishes 7 different newspapers. Media Holding MV is a market leader of  region. Total circulation of all newspapers published by MV holding is 100,000 (weekly) with a readership of 300,000. In 2003, MV launched a personal distribution system “Press”  consisting of 13 kiosks in the city, one press shop and private press house in 2004 “Publishing House MMD”.

“Melitopolskie Vedomosti” is a social-political publication and a regional market leader with a 32,000 copy circulation on Wednesdays and 6,000 on Saturdays. The newspaper receives 50% of its profits through advertising and 50 % through circulation. Five percent of the circulation is done via subscription. About 95 % of the materials are in Russian. Newspaper focuses on local city news coverage, providing readers local social, cultural and political information. The newspaper's mission is to provide readers with relevant information about local and country-wide events, process and present daily useful information to the readers and entertainment news.

US Partnership expectations are to establish long-term relationships with local US newspaper of the similar concept, to conduct visits and internship in order to improve Ukrainian media environment in the region, and to learn more about US approaches to market development and apply new management skills in Ukraine.

“Sobytie” (www.sobitie.com.ua) is a 12-page weekly newpaper in Dniprozderzhinsk (Dnipropetrovs’k oblast).

“Sobytie” newspaper was launched in 1996 as the first private publication of the region. It has a total circulation of 57,000 and a 150,000 readers. Sixty percent of its prfits come from advertising and 40 % from circulation. The newspaper is published in Russian. Based on ratings, newspaper is in the top three publications of the region.  “Sobytie” focuses on the local and national news, and general entertainment of the readers, including crosswords and TV guides. The total number of employees at  “Sobytie” is 38 (8 journalists, 12 advertising department; 3 editors).  “Sobytie” plays active role in information dissemination about variety of social regional projects; organizes briefings and round tables with readers; collaborates with local FM stations and on the annual bases works on the special projects (calendars, yellow pages; directories)

US Partnership expectations are tp Learn about US approaches to media market expansions, to apply new marketing and management skills and techniques in the region, and to exchange experience with US partner on HR management, special editions planning, and inserts planning.

Broadcast:  

TV station Union is an independent regional media outlet that was launched in 2000 and successfully operates in the region focusing on local news and events. The TV station broadcasts for19 hrs a day and produces news and 11 TV projects: analytical overview of the week, daily life broadcasting, talk shows, entertainment programs for youth, and health programs. Newscasts are done Monday-Friday for 20 min a day. With 500,000 viewers, its profit are rasied 50% through advertising and sponsorship and 50% through information services.  It advertising structure is 60% local production industry, 35 % medium and small businesses, and 5% classifieds.  Fifty percent of the broadcasts are done in Ukrainian and 50 % are done in Russian. The total staff of the station is 4.

US Partnership expectations are to obtain first-hand experience from US regional TV outlet, and to learn more about HR tips, local TV station promotion and branding, management enhancement, social corporate responsibility in Media.

"Radio Mix" (www.rmix.dp.ua) is a very popular regional radio station that covers Dnipropetrovsk city and Dnipropetrovsk region with a total of 2.5 millionlisteners.  The radio station production includes entertainment (music) and newscasts of the region and the world, intellectual programs and talk shows. Radio Mix raises 100% of its profits through advertising (advertisers are local businesses and international companies). Broadcasting is done in Russian and Ukrainian. Radio Mix has a total staff of 10 employees and collaborates with local media outlets, which makes a very interesting example of Media Outlet sustainability in a very specific regional media environment.

2003-2005 Ukraine Media Partnership Program has created three partnerships among three US and Ukrainian media outlets for the following program year (November 2003- April 2005). The IREX Selection Committee identified the following partnerships to be supported under current UMPP project: 

1. TRC “Vezha”, Ivano-Frankivsk and WDBJ 7 TV station, Roanoke, VA
2. Kafa newspaper, Feodosiya, Crimea  and The Herald-Times, Bloomington, IN;
3. Public Radio, Kyiv and Public Radio, NH.

2002-2003 UMPP program enabled the five media partnerships to explore the interaction of media with community social concerns, share best practices, and strengthen understanding between Ukraine and the US.  During the project, IREX worked with the following partnerships:

1. The Herald (Rock Hill, SC) and RIA Corporation (Vinnytsia)
2.  The News & Observer (Raleigh, NC) and MIG (Zaporizhzhya)
3.  WFIE (Evansville, IN) and TV-4 (Ternopil)
4.   WTVH-5 (Syracuse, NY) and ATN News Agency, Channel 7 (Kharkiv)
5. KYTV (Springfield, MO) and Chernomorska Teleradio Company (Simferopol)

Through participation in workshops, practical sessions and media conferences that were held within the UMPP program, the Ukrainian partners gained valuable skills. All program activities had strong emphasis on practical aspects of media work, professional business management, and effective communication and presentation, which helped develop confidence in public speaking and business presentation skills.

The five partnerships 2002-2003 were extremely successful. Major results of the partnerships include:

1. Due to the UMPP partnership, RIA Corporation launched new printing house. After thorough consultations with the U.S. partners in December 2002, RIA installed new printing press "Solna 25". During the last year the printing house hit the make out point and started to make a profit, which is invested into new equipment.
2. MIG newspaper increased the number visitors of the MIG’s website five times (from 230) and have grown now to 1200 visits per day.
3. TV-4 developed station promotional materials: video-promo (of the channel, programs), calendars, business cards, logo (gift from WFIE), banner using the same style and the same concept.
4.  ATN developed and introduced new computer-based budgeting system for the company.
5. Channel 7 signed a new contract with local city administration (mayor) for broadcasting the fishing tournament during the 250 year city anniversary celebration.
6. ChTRC introduced marketing research into everyday work of the station and used results of the research for program rating analysis.